Uttar Pradesh Chief Minister Yogi Adityanath emphasised on Friday that while India has embraced parliamentary democracy to reinforce democratic foundations, each branch of government – judiciary, executive and legislature – has its own boundaries. He noted, However, the role of the media as the fourth pillar cannot be ignored.   Speaking at the inauguration of a private channel in Ghaziabad, the chief minister emphasised, The media plays a vital role in accurately informing the public, providing reliable information, spearheading significant initiatives when needed, and addressing issues through detailed reporting. This critical role has been evident throughout Indias history, even after Independence.   Yogi Adityanath highlighted Indias status as the largest democracy of the world, often called the mother of democracy. He remarked, Throughout history and mythology, there are numerous examples where the ruling power of the time made decisions by prioritising public sentiment. When the government advances with the public as its highest priority, its decisions become popular, universally accepted and widely endorsed.   Chief Minister Yogi emphasised the need to adapt and evolve with the times. He noted that the media must cater to the needs of society, including youth, common households and farmers, by providing information tailored to their preferences.   He reminisced that people relied on radio and newspapers to follow national and global events. With the emergence of numerous media channels and platforms, including social media, the landscape of information dissemination has rapidly changed, he said.   He observed that digital and social media platforms have had a significant influence on recent elections. Looking ahead to the next few years, print and visual media may play a more secondary role, while digital media could become increasingly impactful. As such, the launch of this new channel aims to integrate these evolving dynamics. He said.   Chief Minister Yogi expressed confidence that this media organisation, with its commitment to unbiased reporting, will effectively deliver news that reflects Indias values and become a trusted pillar of the media landscape, achieving its goals and earning the trust of the public.

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