Hundreds of people were duped in a multi crore loan scam which was operating from a fake call centre in Noida. Noida police have arrested 11 people, including nine women, for defrauding people in the name of loans and insurance policies from a call centre here. The Noida Police said that the gang had data of 10,000 people.  The gang, operating from a call centre on the fourth floor of a market in Sector 51, was busted on Friday in a joint operation by the Crime Response Team (CRT) and the local Sector 49 police station officials, Deputy Commissioner of Police (DCP) Shakti Mohan Avasthy said. "The action on the bogus call centre was carried out based on local intelligence and confidential information. The accused were targeting people in Delhi NCR under the guise of offering loans and insurance policies. They had data of 10,000 people," Avasthy said. The call centre, run by two former life insurance policy agents, operated from the fourth floor of a building in Noidas Sector 51 market for over a year. Police said the gang lured people from outside Delhi-NCR by promising high returns on loans and insurance policies. The scams masterminds, Ashish and Jitendra, hired nine women to act as call centre executives who would call people and sell them these policies. The gang bought SIM cards through fake Aadhaar cards bought illegally.  The police identified those arrested as key accused Ashish Kumar alias Amit and Jitendra Verma alias Abhishek. The nine women arrested are Nisha alias Sneha, Reju alias Divya, Lovely Yadav alias Sweta, Poonam alias Pooja, Aarti Kumari alias Ananya, Kajal Kumari alias Surti, Sarita alias Suman, Babita Patel alias Mahi, and Garima Chauhan alias Sonia. The police have found a case against them lodged in Ranchi, Jharkhand also, Avasthy said.  "The gang lured people from states outside NCR with promises of high returns through loans and insurance policies. These individuals (women) assist Ashish and Jitendra on a commission basis, receiving their share in cash," a police spokesperson said.

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