Time for a retail purge – be reborn or be dead!

The situation is a combination of many things, but it is very hard for traditional retailers to stop or delay the development. Amazon and other leading online stores have accrued better customer data than traditional retailers. Online stores and e-commerce were also emerging in the 90s. In a way this has been expected for years, yet it is almost surprising, how long many traditional retail stores and chains have survived. These kinds of distributed data models are the only option where smaller retailers could compete with leading online stores.

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