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Starbucks uses AI to deliver ‘signature customer experience’
- Monday | 13th May, 2019
With the help of Microsoft, Starbucks is creating an even more personal, seamless customer experience in its stores by implementing advanced technologies, ranging from cloud computing to blockchain. Eventually, customers will be able to use the Starbucks mobile app to trace the journey of their Starbucks packaged coffee. More significantly, equipment problems can potentially interfere with Starbucks’ primary goal of providing a consistently high-quality customer experience. Within the app, customers receive tailor-made order suggestions generated via a reinforcement learning platform that is built and hosted in Microsoft Azure. “Think about the complexity — we have to get to 30,000 stores in nearly 80 markets to update those recipes,” says Jeff Wile, senior vice president of retail and core technology services for Starbucks Technology.
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