How can mobile operators build 5G customer loyalty?

Success, in large part, requires finding ways to tightly control customer experiences such that they meet or exceed the ultra-high expectations of modern-day subscribers. Take a walk in each customer’s shoesCreating customer loyalty and stickiness in the 5G era requires operators to understand customers’ real-time service experiences much more deeply and at an individual subscriber level. Seeing exactly what the customer sees requires collecting and analyzing data, both historical and real-time, from myriad sources inside and outside the operator’s network. One example of how NWDAF translates into better experiences and, in turn, customer loyalty is in private 5G network use cases. Leveraging tech for differentiationWithout an automated system to deliver continuous insights into customer experiences and behaviour, mobile operators will eventually find themselves in competitive trouble.

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