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How are our brains, and those of leaders, coping with the pandemic?
- Wednesday | 21st July, 2021
NEW YORK (Reuters) – The brain rarely fires on all cylinders even at the best of times – what about during a pandemic? That is the message of “The Leader’s Brain,” a book by Michael Platt, professor of marketing, neuroscience and psychology at the University of Pennsylvania. A: It has been interesting to see the rises and falls of leaders over the course of the last year. 1 question for business leaders right now, and I feel it myself in my own lab. A: Neuroscience can have a huge impact on businesses, by helping leaders get better, more precise ideas of who people are.
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