Did you know that almost 2 in every 3 Indians who own a smartphone are on one or more social media networks? According to statistics published on SANNAM S4, the number of Indians who are active on social media in 2020 stands at 350 million. It is projected that this number will shoot up to 450 million by 2023.

It is undeniable that social media is growing to become an integral part of modern Indian culture. Ironically, more people are becoming wary of social media impacts on their real lives, particularly their privacy and safety.

One of the steps they take to protect themselves is using pseudo accounts or sharing unreal information about themselves.

Is authenticity on social media a vulnerability? Are there benefits to being the real you online - sharing genuine joys and sadness of life? If you ask yourself these questions, here are five benefits of being authentic on social media you may appreciate.

Authenticity is Inviting

It is true to say there are dangers to sharing your real life on the internet. However, it is not all gloom. There are also benefits to being authentic. People who are open on social media are approachable and trustworthy.

Recruiters today turn to social media first to find out as much as they can about a job applicant before considering their application. Applicants with a track record online stand a higher chance of getting selected than those with little to show.

This is just one example of how being authentic on social media could pay off in the long run.

It helps You Be True to Yourself

You have come across the quote, "words have power" many times. In this case, your words are what you share on social media. When you represent your real self on social media, you will be more inclined to share the truth. This is where you nurture your power.

In an age of so much fake information, one sure way to attract the truth is to always be true to oneself. By the law of attraction, present your authentic self on social media and start attracting the truth and authenticity.

Being Real Sets You Free

Social media serves a greater purpose than just connecting individuals. Corporate bodies, government authorities, and even private companies find it useful.

When you engage with these bodies, you will get better service if they trust that they are dealing with an authentic person. For instance, many companies today respond to queries and provide customer support on social media.

You can even enjoy various games and past-times better when you sign up with a social media account. Some online gaming sites such as Royal Panda casino use social media to promote their products and reward users.

Contribute to Building a Legitimate Community

Social media is only dangerous because of fake people with malicious intent. Wouldn`t it be a safe place to share freely if everyone were authentic?

Cultivating a healthy social environment for everyone now and the future generation begins with you. If you wish that one day the world will be a safe place for anyone to grow and be whoever they are online, it starts now. When you help yourself grow online, you also help everyone else aspiring to be real to grow.

Ultimately, when your ideas online represent the real you, you play your part in promoting a safe social environment.

In Summation

All the popular social media networks in India are built to encourage real people and real connections. The measures to promote safety and user privacy are good enough for anyone to be their true selves. These are just a few of the many benefits you should expect by being authentic online.