Apart from the diesel exit, the India 2.0 strategy focuses on SUVs for Indian roads and high localisation.
German auto maker Volkswagen (VW) India has decided to exit the diesel vehicle segment although as part of its new India 2.0 strategy it will continue to bet on SUVs for Indian roads.
According to Steffen Knapp, director, Volkswagen Passenger cars India, the exit diesel strategy is fuelled by the falling share of diesel vehicles in the Indian passenger vehicle market caused by the sharp increase in price of diesel BS-VI vehicles. Globally, VW has made hefty payouts due to lawsuits triggered by the diesel emission manipulation case in big markets like the US and now Europe.
The reason is the falling share of diesel vehicles in India. “Back in 2017, diesel share in India’s passenger vehicle sales used to be 39%, last year it was 35% and this June it`s down to 23%,” said Knapp.
Apart from the diesel exit, the India 2.0 strategy focuses on SUVs for Indian roads and high localisation. “We plan to increase localisation levels from 81% now to 93% next year and our medium term objective is to cross 95%,” he added.
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