Some of the Tata Motors dealers have reached out to Tata’s top leadership, including Chairman Emeritus Ratan Tata, to find a solution to a sustained slowdown in sales that has resulted in mounting losses.

In two letters written in April and July, they have requested the top management to help them get back to normal quickly.

Tata Motors should announce interest-free loans of Rs 25 crore for commercial vehicle dealerships and Rs 10 crore for a passenger car dealership, they have urged, adding the company could recover the money over three to five years.

"Excessive vehicles, 0-50% margin on vehicles and other market conditions have resulted in mismatch with our limits, with accounting becoming irregular at times,” said Kailash Gupta from Jabalpur in Madhya Pradesh, who owns one of the oldest and largest Tata Motors’ dealerships in the country.