Honda Car India announced its annual festive celebration called The Great Honda Fest. The company will be offering cash discounts, extended warranty and Honda Care Maintenance programme on the new car purchase.

Additional benefits for existing Honda customers including Loyalty Bonus and Special Exchange benefits who trade in their old Honda car, stated the company in an official release. All these offers and discounts under Great Honda Fest will be valid till October 31, 2020.

Rajesh Goel, Senior Vice President & Director, Marketing & Sales, Honda Cars India Ltd said that, "In order to make this festive season more rewarding and enjoyable for our customers during these tough times, we have rolled out super exciting offers on our cars this month as part of our Great Honda Fest, making it the best time for buying cars. During the COVID health crisis, when there is an enhanced need for personal mobility, I am sure our customers will find these benefits appealing and it will propel the demand for new cars. In order to support easy buying options for our customers, smart financing options have been developed with several finance partners offering long tenure and easy EMI options." Rajesh Goel, Senior Vice President & Director, Marketing & Sales, Honda Cars India Ltd.