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Data is the new currency – as in you can get money for it
- NYOOOZ Reporter
- Thursday | 16th August, 2018

Since May (actually the day that the GDPR came into effect) data has actually become a new currency. The idea is that data has value and that – the customer – should own it and get the value from it. Already GM, McDonalds and Staceys have signed up and are paying real money to real people to give them something back for the things they sell them. Remember when industry observers used to say that data is the new oil and we used to nod and agree and secretly wonder what they meant? As in, you can earn money from your data.

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