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Your ‘Contact Us’ page is where it starts going wrong in digital
- Friday | 15th February, 2019
So many enterprises claim to be digital while still not delivering a fully seamless, customer-centric digital experience. Because I already know that you won’t be transferring any data from the digital silo to the contact centre silo. Suddenly the digital experience falls apart and the customer recognises it for what it is – a digital makeover for an analogue company. Yet the ‘Contact Us’ page on the website or app is a great example of where everything is going wrong. Many companies invest in a digital experience up to the point where the customer wants to interact with them.
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