InMobi buys Sprint’s mobile ad unit Pinsight Media

The fourth-largest US wireless carrier by subscribers is selling Pinsight Media as it awaits regulatory approval to sell itself to larger rival T-Mobile US. That use of data was one major reason for AT&T’s acquisition of media company Time Warner, which closed in June. (Reuters) – Sprint has sold Pinsight Media – the mobile data and advertising company it created in 2012 – to InMobi, which provides technology for marketers, in an all-stock deal, the companies said on Wednesday. The value of the Pinsight deal was not disclosed. The research firm estimates the gap will widen even more by 2022, with mobile spending at $141 billion compared to $68 billion on TV.

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